Description
This book has been called “The Nuclear Bomb,” “Astounding,” “Indispensable,“ “A shining light,” and more.
Among us in this great industry full of many decent professionals, some fraudsters wage financial and emotional terror on merchants and leave their marks behind. Sadly, they are not few or alone. Surprisingly, some antiquated policies and the pure greed of a few big fish and whales help them too. If you have been mistreated and defrauded, how do you survive it? That challenge can be a monstrous and costly struggle. This book will provide you with the ammunition you need to win the war, not just a few battles. If you own a business, you need to own this book as your guide and friend by your side. The little investment will make you Gladiator of sorts.
In his book, Alex Nouri exposes the underhanded chicanery business owners must watch out for. His book offers helpful guidelines on avoiding bad deals, making knowledgeable choices regarding credit card payment processing accounts, obtaining appropriate leasing information, quick and easy-to-follow tips on how to save hundreds to even thousands of dollars, and more. His guide for business owners includes tips on what to do if you believe your agent or processor has acted unethically, as well as advice to help navigate many precarious and potentially costly situations such as disputes, chargebacks, cash advances, equipment leasing, cancellations, and a lot more.
Never-before released information on merchant cash advance, small equipment leasing, risk management, EMV (chip processing) and its flaws and poor execution, and more. It contains a clear road map on what to do to avoid issues and the steps to take if defrauded. This book will educate merchants, consultants, CPAs, CFOs, lawmakers, law enforcement,prosecutors, and lawyers about the many practices in credit card processing industry. It empowers and puts the business owners on the driver’s seat.
–Alex Nouri, Author, CPP
Paperback available here.
Jeff Irwin, Michigan House Representative (2011-2017) –
This book highlights the types of fraud that too many merchant are facing at the hands of unscrupulous processors and others in the credit card industry. For business owners, policy makers, and regulators, this volume is a trail of bread crumbs leading us to protect ourselves and market for the benefit of business owners and consumers. A Must Read.
Ali U. –
I was very skeptical. Not any more. A book with a lot of useful info. I thought I knew it all after 10 years in business. I was defrauded twice before on new merchant processing accounts. I know so much more now. I know how to negotiate on terms and my next business loan. I recommend it highly.
T.R. –
Here are some facts I trust you will not lose sight of. Alex Nouri answers the question and every other question there is about the electronic credit card payment industry. Alex Nouri is a champion of the truth when it comes to the electronic credit card industry, I hope in his personal life as well. It’s paramount that you read this book if you accept or are going to be accepting electronic credit card payments at your place of business. Most of the ISO’s in the electronic credit card payment industry are robbing their merchants blind. The agents and every single colleague of these said ISO’s should wear ski masks when proposing to do business with you. To all you con artists out there in the electronic credit card payment industry, Alex Nouri has exposed you.
Sally M. –
This book is a dynamite! There is so much in this fantastic book. Everything the credit cad processing and leasing companies wouldn’t want us to know. I put the info to work and was able to save a few thousand dollars on a new business loan and a new equipment lease. I am amazed at how little I knew, and am thankful to Mr. Nouri for sharing his deep knowledge. I hope the media will pick up on this priceless book soon. So much value for such a low price. Consider it an investment not an expense. Definitely worth it hundreds of times over. I recommend it highly to any business owner.
Don M. –
I was in the process of switching credit card processors and I found this book incredibly useful. It helped me identify what to look out for and what backdoor fees and billing issues CC-processors try to levy on us merchants. The banking issues were another matter. Maneuvering around those people is a trip and I found Alex’s book invaluable when it came to what questions I should be asking.
I’m not a banking genius or anything so having this guide to help me identify and question the right things made a huge difference. I was able to negotiate the best rates I’ve had since I first began taking credit cards many years ago. So it’s never too late to learn or change.
If you currently are dealing with credit card machines as a merchant, or planning to change CC-processors, anything in that area, then I strongly recommend you getting this book as it can be a big help. You just don’t realize how much those banking people screw over merchants until you read something like this.
Anyway, hope this helps. Merchants gotta look out for one another – peace.
Victor George –
This book is a fantastic book. The author has shared never-before-told secrets that the credit card processing industry wouldn’t want us to know. This is THE book. He says it like it is. No B.S. No sucking up to the big boys. I see no other book like this anywhere.
The information is not regurgitated like someone else has said. I was ambivalent about spending my money to buy a copy. I’m glad I bought it. The author has taken a huge risk to expose an unregulated industry that screws merchants all day long. I am amazed of the things I’ve learned now. This book is a nuclear bomb. He should be appreciated for standing up for small business owners. It’s not too often to see men like him who haven’t sold his soul to appease others and make the bucks. The knowledge Mr. Nouri has shared can save a small business owner like me up to thousands of dollars. This book should be bought even before a business is set up. Thank you sir. I appreciate it.